Platform-Specific Content Mix

Every platform requires a different approach. Here's how I tailor content for maximum impact across Instagram, TikTok, and Facebook.

Instagram

Product Photography40%
Lifestyle & Moments30%
Behind-the-Scenes20%
Educational/Tips10%

Focus on aspirational, high-quality visuals. Grid aesthetic matters. Stories for authenticity and day-to-day engagement. Reels for reach and discovery.

TikTok

Quick Recipes/How-To35%
Trend Participation25%
Product Demos25%
Brand Personality15%

Raw, authentic, fast-paced. Hook viewers in first 3 seconds. Leverage trending sounds and formats while staying true to brand voice. Native editing style wins.

Facebook

Recipe Content35%
Community Stories30%
Product Launches20%
Educational Posts15%

Longer-form content performs well. Build community through comments and shares. Recipe videos with ingredient lists drive engagement. Less polished is fine.

Sample 30-Day Content Calendar

Example monthly plan for a chocolate brand launching a new product line

Week 1: Teaser Campaign

  • Monday: Close-up product teaser (Instagram/TikTok)
  • Wednesday: Behind-the-scenes production (Stories/TikTok)
  • Friday: Ingredient spotlight - cacao origin story (Feed post)
  • Sunday: Founder interview snippet (Reels)

Week 2: Launch Week

  • Monday: Official product reveal (All platforms)
  • Tuesday: Unboxing video (TikTok/Reels)
  • Thursday: Recipe using new product (Facebook/Instagram)
  • Saturday: Customer early reactions (Stories/UGC)

Week 3: Education & Lifestyle

  • Monday: Chocolate pairing guide (Carousel post)
  • Wednesday: Morning ritual lifestyle shot (Feed)
  • Friday: Quick recipe tutorial (TikTok/Reels)
  • Sunday: Gift packaging ideas (Stories)

Week 4: Community & Momentum

  • Tuesday: Customer testimonial feature (Feed)
  • Thursday: Sustainability story (Educational post)
  • Friday: Flash sale announcement (Stories/TikTok)
  • Sunday: Month recap + next preview (Reels)

What You Get

Monthly Content Package

  • 20-30 pieces of original content
  • Mix of photos, videos, and graphics
  • Platform-optimized formats and dimensions
  • Captions and hashtag strategy
  • Content calendar with posting schedule
  • Raw files and editing rights included

Typical turnaround: 2 weeks after initial shoot

Quarterly Campaign

  • Full 90-day content strategy document
  • 60-90 pieces across all platforms
  • 2-3 video shoots + 1 photo shoot
  • Trend monitoring and agile content creation
  • Monthly performance reports
  • Strategy adjustments based on analytics

Best for product launches or seasonal pushes

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