Social Content That Sells

Crafting scroll-stopping visuals and stories for CPG food brands that turn followers into customers

View My Approach
Artisan food product photography

Recent Social Campaigns

Chocolate product flat lay

Artisan Chocolate Launch

15-piece content series driving 340% engagement increase. Product photography, lifestyle shots, and behind-the-scenes reels that told the craft story.

340%Engagement Lift
2.4MImpressions
18KNew Followers
Gourmet food styling

Gourmet Market Rebrand

Complete social overhaul for European specialty foods. Recipe videos, ingredient spotlights, and seasonal campaign content across Instagram and TikTok.

890KVideo Views
12.3%Conversion Rate
45Pieces Created
Honey drizzle lifestyle shot

Small-Batch Honey Series

Visual storytelling for a DTC honey brand. Focused on texture, color, and morning ritual moments that resonate with wellness-focused audiences.

520%Share Rate
1.8MReach
92%Positive Sentiment

My Content Creation Process

01

Brand Immersion

Deep dive into your product story, target audience, and competitor landscape. I study what makes your brand unique and how to communicate that visually.

02

Content Strategy

Build a 30-60-90 day content calendar aligned with product launches, seasons, and platform trends. Mix of product shots, lifestyle content, and educational posts.

03

Production & Editing

Professional photography and videography sessions. I handle lighting, styling, and post-production to deliver platform-optimized assets ready to publish.

04

Performance Analysis

Track engagement metrics, A/B test content formats, and iterate based on what resonates. Monthly reports with actionable insights for continuous improvement.

Let's Create Content That Converts

Available for ongoing retainers or project-based work. Typical turnaround: 2 weeks for initial content package.

See Content Strategy Examples